icandy interactive ltd (ICI) Snapshot

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icandy interactive ltd (ICI) Details

iCandy Interactive Limited develops and publishes mobile games and digital entertainment worldwide. It develops software for interactive digital media; and intellectual properties for software applications and games. The company was incorporated in 2015 and is headquartered in Melbourne, Australia. ICandy Interactive Limited is a subsidiary of Fatfish Internet Pte Ltd.

Founded in 2015

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icandy interactive ltd
iCandy Creates 4 New Major Mobile Games

iCandy Interactive Limited announced that it is currently developing 4 new major game titles in-house. The four new titles available on Android and iOS being developed are: Masketeer, Online Role Playing Game (RPG); Hamstronauts, Online social network driven casual game; Wonderpants, Physics driven arcade game; Kingdomtopia, Idle and simulation game. Some of the new games being developed have higher playability and complexity factors than CrabWar, one of iCandy's most successful games. CrabWar has garnered more than 5 million downloads on both Google Play and Apple iOS App Store, generating more than AUD 2.8 million in revenue for iCandy to date. Masketeer is the first online RPG that iCandy is developing. RPG is a popular game genre that is usually associated with long gameplay and encourages strong online gamer community. Hamstronauts is the first social network technology focused casual game developed by iCandy that emphasizes gamer-to-gamer online interactivity via pervasive social network features of the game. iCandy plans to incorporate strong tournament and online event features into the game to encourage competitive gaming between gamers, in line with the Company's recently announced eSports aspiration. Wonderpants is currently in the early access programme on Google Play store, a programme that allows game developers to invite gamers to trial almost finalised version of their game titles, that will be subject to further enhancement and fine-tuning. Wonderpants is expected to be launched globally in September 2019. The other game titles are expected to be introduced through the early access programme over the next 6 months followed by their global launches. iCandy plans to generate revenue from these new games through its current monetisation mechanics that largely include in-app or in-game purchases and digital advertising in the games.

iCandy Interactive Limited Establishes eSports Division

iCandy Interactive Limited announced that it is establishing a dedicated eSports Division to advise the board on current and future eSports initiatives. eSports refers to the competitive tournaments of online video games and has been broadly regarded by tech industry as a new industry that is fast gaining attention of sponsors, advertisers, gamers, media and tournament organizers, in similar fashion to major global sports leagues and their associated businesses. To consolidate and coordinate current and future eSports initiatives, the iCandy eSports Division will employ a multi-pronged approach to develop business in areas related to: i. Technology Platform Development - Developing iCandy's own mobile games tournament platform, with potential integration of iCandy's current portfolio of games. ii. Development of eSports Business via Partnership - Development of partnerships with other participants working on eSports initiatives to generate new business. Such partnerships would be mutually beneficial for all parties involved, similar to the earlier global collaboration agreement entered with Emerge Gaming Limited. iCandy would also explore other corporate partnerships that could see content providers leverage iCandy's network of gamers and content to kick-off their own eSports initiatives. iii. Provision of Game Content to Third-party eSports Platforms - Providing mobile games within iCandy's portfolio to other existing eSports platform operators. iv. eSports Community Building - To further cultivate and develop the eSports community within iCandy's network of mobile gamers, through the provision of relevant content and digital entertainment services. iCandy's eSports Division will initially be staffed by a team selected from existing employees with varying and complementary development and marketing skillsets. The iCandy eSports Division will allow iCandy to better monetize its content and its 350 million mobile gamer audience in line with the Company's present monetization strategy (as detailed in the iCandy Monetization Strategy memorandum released on 28 February 2019). In addition, it will potentially bring in additional revenue-generation business opportunities for iCandy. Under the eSports Division, iCandy will develop eSports commercial activities that centre around the creation of commercialisation value for iCandy through monetization mechanics that include: a) In-app or in-game purchases - eSports tournaments encourage competition among gamers, which drives in-app or in-game purchases of virtual items. b) Digital advertising - eSports tournaments increase viewership, providing a greater platform for iCandy to display digital advertisements. This would be complementary to existing iCandy operation, which has been successful and actively generate significant revenue from in-game digital advertising. c) Brand and corporate sponsorship - iCandy will seek strategic branding and corporate sponsorship income in eSports campaigns that it runs. It enhances the advertising offering of iCandy. d) E-commerce and merchandise - iCandy see auxiliary income opportunities in conducting online sales of gaming-related products and merchandise. iCandy is not new to deriving income beyond game-related purchases, In-line with the global game industry development, the Company has been generating other sources of revenue that include digital advertising and merchandise sales since its ASX listing (as detailed in the Company's IPO prospectus). The iCandy eSports Division expects to begin bringing in revenue into the Company by end of 2019.

iCandy Interactive Limited Announces Resignation of Phillip Lord as Executive Director

iCandy Interactive Limited announced that Mr. Phillip Lord has resigned as Executive Director of the Company effective 21 June 2019.


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