ChannelAdvisor Corporation provides software-as-a-service (SaaS) solutions. The company’s proprietary e-commerce cloud platform, which is accessed through a standard Web browser, helps brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimizing their operations for peak performance and providing actionable analytics. Primarily, the company’s suite of solutions allows its customers to manage their product listings, inventory availability, pricing optimization, search terms, orders and fulfillment, and other critical functions across these channels. The company’s customers utilize its platform to connect with new and existing sources of demand for their products through channels, such as Amazon, eBay, Facebook, Google and Walmart. The company’s fulfillment solution makes it easier for customers to connect to their supply chain, which could include distributors, manufacturers and third-party logistics providers. The company also offers solutions that allow brands to send their Web visitors or digital marketing audiences directly to authorized resellers and to gain insight into consumer behavior. The company serves customers across a range of industries and geographies. The company’s customers include the online businesses of brands and retailers, as well as advertising agencies that use its solutions on behalf of their clients. Products The ChannelAdvisor Platform The company automates the workflow through which brands and retailers manage their sales through online channels. The company’s suite of solutions includes the following key capabilities: Product Catalog, Inventory and Order Management: The company provides a platform for its customers to upload and modify their product catalog data, monitor inventory stock levels and create a single inventory feed that serves multiple available online channels. Managing inventory and order data is the foundation for majority of the customer activity on its platform. The company offers various ways for customers to enter and modify product data, including through an user interface, file exchange and application programming interfaces (APIs). The company’s platform is capable of scaling to support various customers during critical selling periods, such as the year-end holiday season. The flexibility of the system allows each customer to customize the product catalog data specific to its products, such as size, color, height and width, and to vary the format of the data to meet the specific requirements of each channel. The company’s platform provides various features that allow a customer to list products on multiple channels while mitigating the risk of overselling. These features include the ability to allocate inventory across channels, set buffer quantities to avoid overselling and receive automatic updates based on changes to the customer's inventory. Product Matching: Once inventory is loaded into the platform, the company provides features that improve its customer's ability to successfully list its products on various channels. Depending on the needs of the particular channel, the company is able to pre-validate the customer's data and formats before sending them to the channel, reducing errors caused by poor data quality and thus reducing the time it takes to list products on that channel. On some channels, the company employs advanced product-matching algorithms that are designed to place the customer's product offerings within the channel's product classification taxonomy. Business Rules and Templates: The company’s platform offers tools that enable a customer to develop and manage business rules and product listing templates that automatically determine how a product would be displayed and when it would be available for purchase in each channel. Through a single interface, a platform customer could utilize these tools to customize product listing descriptions across various channels using different attributes, such as price, brand, category and shipping weight. Features, such as these allow customers to automatically advertise various products on multiple
channeladvisor corp (ECOM:New York)
3025 Carrington Mill Boulevard
Morrisville, NC 27560
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